There is no doubt that green is the new style to wear, and more designers are now eco continuous when sending garments down the runway. Like this next fashion house, here at ShopMyClothes we support investing in pieces that are timeless and re-wearing garments that are previously loved.
One of my personal favorites is Henrietta Lundgate, the winner of the ‘Fashion Innovation Award’ from the Ethical Fashion Forum. Henrietta sources her fabrics locally and finds creative ways to reuse materials in her surroundings. Last season, she reused baseball caps, horse blankets and upcycled Scottish Yarn to create her first line of knitwear. The designer is attempting to create pieces that are timeless and can be handed down through generations. “Our ethos is in a way anti consumer establishment, pieces that integrate beautifully into your wardrobe no matter the season or trend” the designer explains.
I am absolutely in love with the Henrietta’s designs, they are clean, fresh and wonderfully put together. She also puts a dash of unique styling into her accessories which I love. I am a huge fan of mixing plain white dresses with fun chunky necklaces. The idea behind purchasing expensive pieces is making sure the item is worth the investment. Next time you shop make sure you consider pre-loved items; being sustainable and responsible never looked better.